About Us


Florida First Real Estate Company  is a diversified RESIDENTIAL and COMMERCIAL real estate Sales/Marketing/Consulting company.  JOHN ROGELL, President and Real Estate Broker, has over 25 years of experience in the industry. MR. ROGELL has been involved in all types of properties such as single family, multi-family, mid-rise and high-rise condominiums, shopping centers, commercial buildings, vacant land, and developments. He is abundantly experienced and very knowledgeable in all aspects of marketing, selling, leasing, planning, zoning, site development, permitting, land acquisitions, and building construction.

During his career, JOHN ROGELL has been affiliated with major National Residential and Commercial Real Estate Companies, Development Companies, and Building Companies. John has been involved in many multimillion-dollar projects.  


Florida First Real Estate Company  and JOHN ROGELL have been entrusted with the confidence of their clients to get properties SOLD. 

In Real Estate it's all about the details, and I'm obsessed with them. Why? Because I'd rather do things RIGHT rather than have problems show up for you later. It takes experience, honesty and transparency to avoid mistakes and to do things properly in a business as complex as this one and I refuse to compromise integrity for anything. I'm not the fanciest or the biggest real estate agent in this area but according to my clients I'm the best.
If that means staying up late or coming back from vacation early to get your deal closed, I consider it my responsibility to get it done. Real estate transactions because of the impact they have in your life are too important to leave to part time or inexperienced agents. The only thing that counts is making it happen exactly the way you want it. Period.
Your real estate transaction is something I take very seriously. It's all about YOU, your needs, lifestyle, and help protect you legally and financially. That's why I prefer to spend ample time with you to go through the details so you get where you are going with complete certainty. I'll discuss with you what to expect and how to prepare for the unexpected. With over 25 years of local experience, I look forward to serving you.  Call me now so I can introduce myself  386-445-7777 .  Thanks and have a Wonderful Day!

John is very active in his community, which includes the Chamber of Commerce and Association of REALTORS®.  He is very active in many charities and fund raising events such as Cystic Fibrosis, March of Dimes, and Wounded Warrior Project.

John Rogell is always up-to-date on current market conditions and products. His knowledge of market variations and products along with his unique technical, interpersonal, and conceptual management skills has put him at the top of the class. John Rogell’s real estate strategy has always been based on the 4-P’s of marketing,  "Product, Price, Place, Promotion”.

We are not just “Listing Agents” but also “Selling Agents”.  We sell a majority of our listings ourselves.  We are enthusiastic and self-motivated Pros who get the job done.

The energy, motivation, lengthy experience, knowledge, creative marketing ideas, utmost ethics, and professional standards are why John Rogell and the Florida First Real Estate Company         team are "successfully creating successes for others“.